Content for AI-Based Search Engines

AI is changing search, and with it, the field of search engine optimization (SEO). You might be wondering, “How will AI affect my search marketing strategy and tactics?” You’re not alone. AI is upending this multi-billion-dollar industry. Old SEO formulas are less effective, while AI transforms search engine user behavior. If you’re a search marketer or content marketer, you face an imperative to reengineer content to achieve the best AI search outcomes. This is the problem that Passage Optimization Protocol™ (POP) solves. We address the ways that artificial intelligence is affecting SEO.

Effective content for generative engine optimization (GEO) and answer engine optimization (AEO)

SEO is evolving into generative engine optimization (GEO) and answer engine optimization (AEO). POP, Taylor Communications’ proprietary methodology designed for GEO/AEO success, enables content creators to generate writing that turns the searcher’s most compelling needs into references that are included in a Google AI Overview or a ChatGPT response. The POP process starts by converting core issues into potential queries. It then incorporates the implicit responses to those queries into passages in a piece of searchable content.

How POP creates successful AEO/GEO content

POP starts by identifying core issues for a specific topic relevant to a company’s prospects. POP then analyzes these issues, and from this analysis, determines search intent and the potential queries that an AI-based search would bring to the fore. The passage optimization and the writing of the content itself follow these initial steps.

POP comprises a six-step process that identifies core issues at the heart of search intent. Search intent translates into queries, which the passages in the final content must implicitly answer.

To learn more, or to receive a copy of our POP™ white paper, contact us.

Passage Optimization Protocol™ is a trademark of Taylor Communications, LLC